Earlier this week, Walmart announced that they have jumped onto the Ultraviolet wagon, allowing customers to first purchase their DVDs or Blu-Rays, then pay an additional $2-5 fee to provide Digital Rights access. For those who are not familiar with Digital Rights Management, it is basically a form of access control, allowing or preventing media from being played. In many cases, DRM is applied on the file, but Ultraviolet is one of the latest DRM creations to surface because its cloud-based, which means it must be able to connect to the Internet to work. iTunes, Amazon, and Netflix already offer protected online access to movies, and they do it a hell of a lot better.
March 13, 2012 1 Comment